Austin Hill, RCR add United Rentals for Cup sponsorship in 2027

NXTbets Pro | Published On: October 20, 2026

United Rentals extension

Richard Childress Racing has extended United Rentals as a multi-race primary sponsor of Austin Hill’s No. 33 Chevrolet in the NASCAR Cup Series, keeping a familiar backer with Hill as he moves into his first full-time Cup season. RCR announced the deal and said the renewed partnership reflects trust, shared goals and continued customer engagement. The move keeps United Rentals tied to the team and gives the company another chance to stay visible on a Cup car that will carry the sponsor across multiple races. It also gives Hill continuity at a point when he is taking another step up NASCAR’s ladder. The relationship has already traveled with him through several levels of the sport, and RCR now gets to keep that connection intact as Cup becomes the center of the effort. For United Rentals, the extension keeps the brand aligned with a driver and organization that have worked together since 2017. For Hill, it means he moves into the next phase of his career with a sponsor that already knows the team and driver.

Hill partnership history

The United Rentals-Hill partnership began in 2017 and has followed him from the Truck Series to the NASCAR O’Reilly Auto Parts Series and into Cup. That kind of long-running sponsorship is uncommon in motorsports, where lineups and backing often change quickly. United Rentals also supported Hill in his first Cup start with RCR, giving the company an early link to his progress at the top level. The sponsor has stayed with him as his résumé has grown, and Hill has given it results to point to along the way. He won the 2023 O’Reilly Auto Parts Series regular-season championship and has 24 combined victories in the Truck and O’Reilly Auto Parts Series. Those numbers give the partnership a strong competitive base and help explain why the two sides chose to keep building on what they already have. RCR gets a driver with a proven record in the lower national series. United Rentals gets a driver whose record includes a championship and 24 combined victories. The extension keeps the relationship tied to that record of progress rather than forcing either side to start over with a new arrangement.

RCR customer engagement

RCR and United Rentals said the deal is meant to create customer engagement and motorsports activations for United Rentals, with NASCAR and RCR hospitality programs at the center of that effort. That gives the sponsorship a business purpose that reaches beyond the race car itself. United Rentals plans to use the NASCAR platform and RCR hospitality programs to connect with customers and build relationships through the sponsorship. RCR described the partnership in the same terms, pointing to trust and shared goals as the foundation for the extension. Hill, meanwhile, stays at the center of a program that has grown with him through each step of his NASCAR career. The sponsorship now bridges the competitive side of the sport and the business side of the operation. It also preserves a partnership that has moved with a driver from one series to the next.