Privacy Policy
Last Updated: April 15, 2026
This Privacy Policy describes how ALT Sports Data, Inc. ("AltSportsData," "ASD," "NXTBets," "we," "us," or "our") collects, uses, discloses, and protects personal information through our websites, applications, and services (collectively, the "Services"), including nxtbets.com and altsportsdata.com.
By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use our Services.
Questions? Contact us at [email protected].
1. Information We Collect
1.1 Information You Provide Directly
When you subscribe to our newsletter, register for an account, enter a promotion, or contact us, we may collect:
- Name — First and last name (optional fields in our email platform).
- Email address — Required for newsletter subscription; serves as your primary subscriber identifier.
- State of residence — Self-reported; used for geographic segmentation and regulatory compliance.
- Age attestation — We collect a confirmation that you are 21 years of age or older as required for gambling-related content. We do not collect your full date of birth.
- Betting preferences and experience — Including sport interests, betting experience level, and betting frequency, collected via optional survey fields at signup.
- Sportsbook and DFS account affiliations — Self-reported checkbox selections indicating which sportsbook and daily fantasy sports platforms you hold accounts with. This data is used for audience segmentation and content personalization. We store account-existence flags only — never account numbers, balances, or credentials.
- Membership tier information — Flags indicating PRO membership or early-access enrollment status.
- Acquisition source — How you found NXTBets (e.g., referral source, giveaway campaign).
1.2 Information Collected Automatically
When you visit nxtbets.com, we and our service providers automatically collect certain technical and usage data:
Analytics (Google Analytics 4)
We use Google Analytics 4 ("GA4") to understand how visitors interact with our site. GA4 collects:
- Pseudonymous device identifier — A randomly generated client ID stored in a first-party cookie (
_ga) on your device. This is not tied to your real name or email. - Device and browser information — Device type, browser, browser version, operating system, and screen resolution.
- Geolocation — Country, region, and city derived from your IP address (city-level precision).
- Page and event data — Pages viewed, clicks, scrolls, form interactions, odds widget usage, promotional link clicks, and other on-site behavior.
GA4 does not store your IP address. IP is used transiently to derive geolocation and is then discarded (this is a platform-level policy, not a configurable setting). We have configured GA4 with the following privacy-forward settings:
- Google Signals: Disabled (no cross-device tracking of signed-in Google users; no demographics or interest inference).
- User-ID: Not implemented (we do not link analytics data to identified user accounts).
- Event data retention: 2 months (the most conservative setting available).
- BigQuery export: Not configured (raw event data does not leave the GA4 platform).
- Data streams: Single web stream only (no mobile app SDK, so no advertising IDs or app instance IDs are collected).
We also use 18 custom event dimensions for content taxonomy, UI telemetry, and promotional tracking. None of these dimensions capture personally identifiable information.
Cookies
Our site uses the following first-party cookies:
| Cookie | Purpose | Duration |
|---|---|---|
_ga | GA4 client ID (pseudonymous visitor identifier) | 2 years |
_ga_<STREAM_ID> | GA4 session identifier | Session |
We do not set third-party tracking cookies through GA4. Other third-party services embedded on our site (e.g., sportsbook affiliate widgets) may set their own cookies subject to their own privacy policies.
You can disable or delete cookies through your browser settings. Doing so may limit certain site functionality. Instructions for managing cookies are available from your browser provider (Chrome, Firefox, Safari, Edge, etc.).
Email and SMS Tracking
Our email platform (Mailchimp) collects the following when you interact with our newsletter and marketing communications:
- IP address at subscription — Recorded at the time you subscribe for consent-log and compliance purposes.
- Email engagement data — Open tracking (via tracking pixel) and click tracking (via redirect links), including the user-agent (device/browser) of email opens.
- Tracking identifiers — Mailchimp assigns internal tracking identifiers used in click and open tracking.
Server and CDN Logs
Our web servers and content delivery network may log IP addresses and request metadata in standard access logs for security and operational purposes.
1.3 Information We Do Not Collect
We do not collect:
- Government-issued identification numbers (SSN, TIN, driver's license, passport) from site visitors or subscribers.
- Payment card or bank account information directly. If a paid service tier is offered, payment processing is handled by a third-party processor — we do not store card data.
- Biometric data.
- Health or medical information.
- Login credentials for third-party sportsbook or DFS accounts.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Delivering our Services — Sending newsletters, providing odds and betting content, and operating site features.
- Personalization — Tailoring content, offers, and sportsbook recommendations based on your stated interests, sport preferences, and geographic location.
- Analytics and improvement — Understanding how users interact with our site and email communications to improve content, layout, and user experience.
- Affiliate marketing — Presenting sportsbook offers and promotional content relevant to your interests. NXTBets participates in sportsbook affiliate programs; when you click an affiliate link and sign up with a sportsbook partner, we may receive a referral commission.
- Communications — Responding to inquiries, providing customer support, and sending transactional or service-related messages.
- Compliance — Verifying age attestation (21+), geographic eligibility, and meeting regulatory obligations related to gambling-adjacent content.
- Security — Detecting and preventing fraud, abuse, and unauthorized access.
- Promotions — Administering contests, giveaways, and sweepstakes.
3. How We Share Your Information
3.1 Service Providers
We share information with third-party providers that help us operate our Services, including:
- Mailchimp (The Rocket Science Group LLC) — Email and SMS marketing platform. Stores subscriber data including name, email, phone, address, preferences, and engagement metrics.
- Google Analytics — Web analytics. Receives pseudonymous usage data as described in Section 1.2.
- Sportsbook affiliate platforms — We share click and referral data (not personal subscriber information) with sportsbook partners including DraftKings, FanDuel, BetMGM, Caesars, and others through their affiliate programs.
3.2 Within ASD
We may share information across AltSportsData properties and brands for business operations and content delivery.
3.3 Legal Obligations
We may disclose information when required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others, or to detect and prevent fraud.
3.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.
3.5 With Your Consent
We may share information in other circumstances with your express consent.
4. Data Retention
- GA4 event data: 2 months.
- GA4 user data: 14 months (resets on new activity).
- Mailchimp subscriber data: Retained while your subscription is active. Unsubscribed and cleaned records are retained by Mailchimp per their platform policies.
- Server logs: Retention periods vary by hosting provider.
You may request deletion of your personal information at any time (see Section 7).
5. Data Security
We implement reasonable administrative, technical, and organizational measures to protect your information. These include use of encrypted connections (HTTPS/TLS) for data in transit, access controls on internal systems, and selection of service providers with appropriate security practices.
No method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.
6. Children and Age Restrictions
Our Services are intended for adults aged 21 and over. We do not knowingly collect personal information from anyone under the age of 21. If we learn that we have collected information from a person under 21, we will take reasonable steps to delete that information. If you believe a minor has provided us with personal information, please contact us at [email protected].
7. Your Privacy Rights
All Users
You may at any time:
- Unsubscribe from marketing emails using the unsubscribe link in any email.
- Request access to the personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of your personal information (subject to legal retention requirements).
- Opt out of SMS communications by replying STOP to any SMS message.
To exercise these rights, contact us at [email protected]. We will verify your identity before fulfilling any request.
California Residents
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have additional rights including:
- Right to know the categories and specific pieces of personal information we have collected, the sources, the business purposes, and the categories of third parties with whom we share it.
- Right to delete personal information we hold about you, subject to certain exceptions.
- Right to opt out of sale or sharing of personal information. We may share certain information (such as cookie identifiers, browsing behavior, device information, and geolocation) with third-party advertising and affiliate partners, which may constitute a "sale" or "sharing" under California law. To opt out, email us at [email protected].
- Right to non-discrimination for exercising your privacy rights.
Categories of personal information collected (per CCPA):
- Identifiers (name, email, phone, mailing address, IP address, device identifiers, cookie IDs).
- Internet or electronic network activity (browsing history, search history, interaction data).
- Geolocation data (city-level, derived from IP).
- Inferences drawn from the above (content preferences, betting interest segments).
Other State Privacy Laws
Residents of Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws may have similar rights. Contact us at [email protected] to exercise your rights under applicable state law.
8. International Users
AltSportsData is a United States company. Your information is stored and processed on servers located in the United States. Our email marketing list is primarily US-based, and we do not currently maintain EU-specific compliance mechanisms (such as double opt-in or GDPR marketing permissions). If you are located outside the United States, you acknowledge that your information will be transferred to and processed in the United States.
9. Third-Party Links and Services
Our Services contain links to third-party websites, including sportsbook operators. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated via email to active subscribers or by notice on our website. The "Last Updated" date at the top of this page indicates when this policy was most recently revised.
11. Contact Us
ALT Sports Data, Inc.
2130 So. Coast Highway
Oceanside, CA 92054
Email: [email protected]
Under California Civil Code Section 1789.3, California users are entitled to the following consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210.
Privacy Policy
Consent
What Do We Consider Personal Information?
- First and last name
- Email address(es)
- Physical address
- Physical location using geolocation services
- Billing address
- Telephone or mobile device phone numbers
- Mobile Ad IDs
- Internet Protocol (IP) addresses
- Banking or credit card information
- Other legally permissible or permitted information from time to time
What Other Data and Information Do We Capture?
- Site or Service registration: We may collect your name, email address and other information upon user registration for our Services or sites, including but not limited to, username and email and newsletter sign-ups, polls, refer-a-friend features and forum registrations. This allows ASD to provide you with permitted information and updates about our Services and generally interact with users.
- Product or site enquiries or support requests: Personal Information or content collected or offered in order to be able to respond to any business contact our outreach to our sites or Services to elicit support, help, feedback or a response from us.
- Employment offers: Information requested from job applicants or prospects, including personal resumes or CVs, Social Security Numbers, and other information you provide during the application and recruitment process.
- Contests and promotions: Periodically, ASD and its affiliates may offer contests, promotions, surveys, prize draws and other similar offerings that require the submission of personal information to activate and administer the relevant experience.
- Public Forum URLs: Any visible forums, message boards, poll results, competitions and general participation in ASD-operated privately or publicly visible formats may display selected usernames, unique public URLs and other metrics. Where applicable, users may choose to set their publicly displayed information to “private”
- Application usage and downloads: ASD-owned applications (apps), whether web based or for mobile native (iOS or Google) devices, may request Personal Information upon download or installation and during general usage, in order to ensure security protocols and protect users and ASD, such as two-factor authentication (2FA). This will allow those apps to communicate with the user via notifications and other secure protocols.
- Onsite collection: ASD may also collect Personal Information from individuals (with their consent) at public conventions, trade shows, onsite user, affiliate and general business activations or similar activities.
What User Data and Activity Is Collected Automatically?
- Site usage analytics: We use technology to understand how users interact with our websites and apps. This includes tracking log-ins, source addresses and referral pages, clicked links, preferences, time stamps, visited pages and page requests, information input into online forms, search criteria and apps or widgets engaged with. This may also include information about the device or browser you are using. Capturing this information ensures we can improve our business and how we can secure and personalize user experiences when using our Products and Services. The information is stored in log files that we access for statistical reporting. For example: ASD uses standard services Google Analytics. For more information about how Google can use your data it collects, please click here.
- Email tracking: Any permitted digital emails, newsletters and other information we may send to you may be tracked using standard tools to measure data related to how you engage with any interactive links contained in those communications, including the ability to unsubscribe. Device Tracking: ASD may capture and store information about how users interact with third party websites and applications using our Products and Services technologies, including the use of cookies and other tracking technologies in order to associate user devices with a particular user and that device. This ensures that users can access our Services across devices and we can provide associated security solutions alongside general usage reporting.
- Location services and Internet Protocol (IP) data: We collect and process general information about the location of the devices, including Internet Protocol (IP) addresses from which you are accessing the sites or apps. An IP address is a number assigned to each computer, platform or device on a public or private network to identify each device that may engage with our sites and Services. For tracking and security purposes, we may keep track of IP addresses to identify the geographic locations from where our users access our services or resolve technical issues. IP address identification is typically used to ensure our Services and sites are accessed from regulated jurisdictions or restricted accordingly and to minimize fraudulent transactions via payment services (such as credit card fraud). Furthermore, capturing IP addresses and using geolocation services also facilitates to trend and traffic analysis and other demographic information to help improve the user experience.
- Cookies: ASD websites use Cookies. A cookie is a small piece of data that is stored on a user’s computer by a website. Cookies are used to store information about a user’s activities our sites, such as the pages they have visited, the items they may have selected as part of a transaction, and other information. When a user visits our sites, they are sent a cookie to their computer’s hard drive or device until removed or disabled. The user’s web browser stores the cookie and sends it back to the website every time the user visits the website again. This allows us to remember the user’s preferences and activities, to authenticate access to parts of a site or Service and to provide a personalized experience for the user. Cookies can also be used to track a user’s activities on multiple websites, and to serve targeted advertisements or offers based on a user’s interests and browsing history. Some users may choose to disable cookies in their web browser settings, or to delete cookies that have been stored on their computer. ASD may also use temporary or “session” cookies that expire. If you simply want to browse, you do not have to accept cookies from the Site. Most browsers use default settings to accept and maintain cookies. A user is always free to personalize or even delete these settings based on their own preferences, though this may limit the user’s ability to access and utilize portions of the visited sites and their features and functions. If You’d like to delete Cookies or instruct your web browser to delete or refuse Cookies, please visit the help pages of your web browser.
- For the Chrome web browser, please visit this page from
Google: https://support.google.com/accounts/answer/32050 - For the Internet Explorer web browser, please visit this page from
Microsoft: http://support.microsoft.com/kb/278835 - For the Firefox web browser, please visit this page from
Mozilla: https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored - For the Safari web browser, please visit this page from
Apple: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac - For any other web browser, please visit your web browser’s official web pages.
Why and How We Use Your Personal Information
- Basic business functionality: Sharing your Personal Information with us basically allows our sites, apps and Services to function in an expected manner in line with most websites and applications. It allows us to present, exchange and offer content, promotions and third party services to our users in a streamlined and secure manner.
- Communication: Sharing your Personal Information allows ASD to securely identify and communicate with you via preferred channels, such as email, periodic newsletters, customer support chat and payments.
- Security: Your securely stored information ensures we can quickly identify you as a registered or otherwise recognized user of our Services. This helps us to ensure we can distinguish legitimate users and deal with potential fraudulent behavior to safeguard that any transaction or interaction with ASD is safe and secure based on parameters such as your location and data that confirms you are indeed the person using our Services.
- Ease of use: Sharing your Personal Information allows us to make your experience of the site more seamless, for example by storing basic access information
- Research and Analysis: The information you share with us helps us better understand how users interact with the sites and Services and to continuously optimize our Services and your experience
- Legal and regulatory obligations: Capturing permitted Personal Information allows ASD to adhere to strict regulatory requirements about how we engage with users and what Services might be offered to users in different national, state or other jurisdictions. We have a duty of care towards our users and the captured data helps us to fulfil such duties.
- Personalization: In combination with many of the above points, sharing your Personal Information allows us to tailor and personalize your experience and preferences when engaging with us so that we can offer you content, advertising, offers and general Services and Products based on what you want to see and engage with.
Do We Share Your Information With External Companies?
- Within ASD: We may share your Personal Information between the various ASD Products, Services, sites, applications, affiliates and subsidiaries for business and security purposes and always aligned with your privacy rights.
- Third Party Service Providers: Your Personal Information may sometimes be shared with external service providers that we use to facilitate our Products and Services, such as sportsbook affiliate platforms and programs, email providers, internet service providers, payment providers, marketing services providers, data analysis companies. We only share the information required in order for these companies to enable their services to us.
- Marketing partners: ASD may, at times, launch marketing campaigns, promotions and similar activities with external marketing partners for general marketing, promotional or research purposes. Limited Personal Information may be shared with these partners in order to offer or co-promote offers to you.
- Social Media platforms: Some of our Services include features that integrate or interact with common social media platforms and services (for example: Facebook, Twitter, and Instagram). If you access the Services using one of these social media platforms or provide us access to third-party services, we may receive information about you from those third parties such as account and profile data.
- Legal Reasons: Where there is a legally justified basis, request or requirement from authorities (for example in the State of California) to share Personal Information regarding a specific person or persons, we may share such information. We also may retain or preserve Personal Information of users where we in good faith believe they are or may have been or are actively involved in some form of fraudulent or illegal engagement with ASD or our affiliates or generally where we have reason to believe that the user has not adhered to the Terms of Service associated with ASD Products and Services. We may also share or retain such information in order to be able to facilitate our responsibilities to enforce Responsible Gaming requirements in applicable jurisdictions.
- Third party accounts linked to ASD: Should a user provide permission to a third party that is associated or linked to an ASD account, then we may collect data associated with those accounts on third-party platforms and services, including wagering data
- Merger and Acquisitions: Should ASD be involved in a form of asset or corporate acquisition or (reverse) merger with another third party company, active or retained Personal Information may be shared or transferred as part of such a transaction assuming the rights and privacy of users shall be maintained. Where legally required, such a transfer may not be enacted without a user’s express permission and we shall seek such permissions accordingly from the user.
- Polls, prizes, forums and public spaces: Partial or anonymized information may be published or displayed in such areas as message boards, forums or as part of announcements and communications made by users in such public forums.
What If You Wish To Opt-Out Of Or Restrict Personal Information?
United States and International Data Privacy Rights
California Privacy Rights
- Outline the categories of Personal Information ASD has collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial reasons for collecting or selling your Personal Information; and the categories of third parties with whom we shared personal information.
- Give access to or provide a copy of certain information we hold about you.
- Delete information we have about you.
- Can provide you with information about the financial incentives that we offer to you (if any).
- Permit California resident site users under California Civil Code Section § 1798.83 to request, once per year, that we disclose the identity of any third parties with whom we have shared personal information for the third parties’ direct marketing purposes within the previous calendar year, along with the type of personal information disclosed.
Categories of Personal Information
- Identifying information: any form of information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with a particular consumer or household such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, license plate number, passport number, or other similar identifiers
- Transactional information: purchasing history data, wagering data, data associated with third party accounts and general transactional data
- Financial information: credit or debit card information, credit checks, affordability information
- Location information: Geolocation checks and look-ups
- Recorded information: Permitted recorded calls, video calls, submitted IDs and other captured information, whether digitized or not.
Sale of Personal Information
- For online targeted advertising purposes: demographic and statistical information, user-generated content, device information and identifiers, connection and usage data, geolocation, and social media information.
- For sharing with third parties to send you relevant offers and promotions and opportunities: contact and registration information; demographic and statistical information, commercial data (such as transaction data and wager information), employment and education data, user-generated content, and geolocation.
Notice For All United States Residents
General information
- Links to third-party websites: Our Services may contain links to other websites. This Privacy Policy does not apply to those other websites, and we do not accept liability for the content of any other website. Please check the privacy policy of any other website before using and submitting any Personal Information to it.
- Guarantees for your Personal Information: ASD cannot guarantee that the information you send to our sites and services via the Internet is completely secure. Any transmission of information, including Personal Information, is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on this site.
- Protect your passwords and Personal Information: If a password is used to help protect your accounts and Personal Information, it is your responsibility to keep your password confidential. Do not share this information with anyone. If you are sharing a computer with anyone, you should always log out before leaving a site or service to protect access to your information from subsequent users.
- Changes to this Privacy Policy: ASD will periodically update this Privacy Policy to reflect necessary changes. Any material changes that may impact your legal rights will be communicated to you via email or other means, for example by a notice on the relevant sites or Products. Please refer to the bottom of this page last updates to this Privacy Policy.
- Persons under 21: We do not knowingly collect, maintain, or use Personal Information regarding persons under the age of 21 years of age. Such persons should not use our Products and Services without supervision from a responsible adult. We will never request Personal Information from a person under the age of 21 and do not seek patronage from such persons. If we become aware that a child under the age of 21 has sent Personal Information to us without prior parental consent, we will use reasonable efforts to remove his or her Personal Information from our files.