Flavio Briatore said he and Donald Trump tried in the early 2010s to bring Formula 1 back to the United States through a New Jersey Grand Prix after the series lost Indianapolis from its calendar in 2007. Briatore said Trump, whom he knew from international versions of The Apprentice, helped push the plan away from Manhattan and toward New Jersey, arguing that New York would be too difficult and that New Jersey would be a better location. Briatore said Trump did not know much about Formula 1 but was useful as a promoter, and that he helped persuade Bernie Ecclestone to consider the race across the Hudson River.
The proposed event became the Grand Prix of America, a 5.1-kilometer street circuit planned around Port Imperial in Weehawken and West New York. Ecclestone handled negotiations, and the race was expected to debut in 2013. It was later listed for 2014, and Briatore said the group also explored possible sites with a video presentation. The project never made the final Formula 1 calendar, and a revival attempt in 2014 also failed.
Briatore said the bid fell apart because Formula 1 was not yet valued enough in the United States, where he compared its standing with NASCAR and IndyCar. He said the sport’s American image changed after Liberty Media bought Formula 1 in 2017, describing its commercial approach as more open and team-friendly. Briatore pointed to sold-out races in Miami, Austin and Las Vegas as evidence of the sport’s current growth in the U.S.
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