Ferrari named WHOOP its official health and fitness wearable partner and will issue WHOOP devices to drivers and support staff to monitor sleep, stress and recovery across the 24-round F1 season. WHOOP branding will appear on the car and driver apparel. Ferrari’s medical staff will integrate with WHOOP’s Performance Science group, led by Dr. Kristen Holmes, to deliver continuous insights on recovery, strain and resilience, translating physiological data into actionable programs to improve physical efficiency, manage fatigue and optimize recovery during F1’s relentless travel schedule and rapid turnarounds. Chief Racing Revenue Officer Lorenzo Giorgetti framed the move as an extension of Ferrari’s data-driven approach from the car to the “human factor.”

The agreement marks WHOOP’s first F1 sponsorship and extends the company’s presence in elite sport after prior deals with the PGA Tour and the Ryder Cup; the announcement also noted WHOOP’s 2021 valuation of $3.6 billion and more than $400 million raised in venture capital. The partnership was unveiled alongside an early reveal of Ferrari’s race suits and a preview of the SF-26 livery: Rosso Corsa with bold white accents and sponsor logos repositioned toward the neckline so the Prancing Horse sits prominently on the chest. Ferrari said the white-accent styling will carry across the SF-26 livery at the car launch on January 23 and across this year’s merchandise and team kit. By combining wearable health technology with the team’s medical expertise, Ferrari has formalized an integrated performance and recovery program designed to support on- and off-track performance throughout the season.

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