Haas unveils second Godzilla livery at United States GP
NXTbets Pro | Published On: October 19, 2026
Haas Godzilla livery
Haas unveiled a Godzilla-themed livery for the United States Grand Prix at Circuit of the Americas in Austin, giving its VF-26 cars a fresh look for one of the biggest stops on the Formula 1 calendar. The team described the design as its “Godzilla Minus Zero” look, a special edition tied to its season-long collaboration with TOHO Co., Ltd. The partnership has become one of the team’s most visible branding efforts this year, and Haas used this latest version to link the car to the upcoming film Godzilla Minus Zero. The team said the design was meant to celebrate the movie’s release and bring that theme to the Austin weekend, where it planned team activations around the event. It is the second time Haas has run a Godzilla livery this season, following the earlier Japanese Grand Prix appearance. That continuity gives the concept more weight than a one-off promotional stunt. Haas has turned the idea into a recurring visual identity that now travels from one race weekend to another, with the United States Grand Prix serving as the latest stage for the collaboration. The timing also fits Haas’ home-race schedule. The team is racing at its second of three home events this season and has used the occasion to spotlight a design that blends motorsport branding with a major film franchise. For Haas, the livery does more than change the color of the car. It ties the team’s race weekend presence to a larger campaign and gives the squad a clear visual hook as it tries to stand out in the midfield.
Godzilla design details
The updated Haas look adds light blue accents and bold patterns to the team’s usual red-and-white livery, changing the car’s identity without moving away from its base colors. Haas said the sidepods and rear wing carried more blue, while the engine cover featured an image of Godzilla, giving the design a stronger connection to the character at the center of the campaign. The result is a sharper, more layered scheme than the standard Haas look, one built to catch the eye from the grandstands and on television screens. The livery was created in partnership with TOHO Co., Ltd. for Godzilla Minus Zero, which makes the car part of the film’s wider promotional push as well as the team’s race weekend presentation. Haas also planned one-off merchandise and race suits to match the livery, extending the theme beyond the bodywork and into the drivers’ on-track image. That means Ollie Bearman and Esteban Ocon will not just drive the special VF-26 cars, they will also carry the same design language in the rest of the team’s visible gear. The full package gives Haas a coherent event look rather than a single decal update. It is a marketing move, but it also functions as a presentation choice for the race itself. In a sport where visual identity changes from event to event, Haas has taken a clear theme and built it across the car, the apparel and the weekend atmosphere. The blue accents and bold graphics make the car feel different immediately, yet the red-and-white foundation keeps the team’s standard identity intact. That balance lets Haas lean into the Godzilla theme without losing the look most fans already recognize.
Haas home-race push
Haas entered its second home race seventh in the standings with 30 points, a position that gives the team a straightforward target for the United States Grand Prix weekend. The team said it wanted a strong result to support its midfield campaign, and the special livery arrives at a moment when every point matters in that fight. With only three home races on its schedule this season, Haas has used the Austin event as a chance to combine performance goals with a high-profile presentation. The United States Grand Prix is one of the team’s most prominent races of the year, and the Godzilla treatment adds another layer to that stage. It gives Haas a way to spotlight the weekend while keeping the focus on the track. Bearman and Ocon will carry the design in race conditions, and the team’s wider event plans suggest Haas wants the livery to be part of a full race-weekend identity, not just a static reveal. The timing also connects to the team’s broader season storyline. Haas has already run one Godzilla livery in Japan, and this second version shows the theme has become a recurring part of its campaign rather than a single special event. That repeat use matters because it turns the collaboration into a season thread. Haas can keep returning to it as the year moves on, and Austin gives the team another chance to use the concept in front of a home crowd. The standings position adds urgency to that setting. Seventh place with 30 points leaves room to climb, but it also demands execution. Haas has tied the visual reveal to the competitive message, and the team’s aim is clear, a strong race result to match the attention the livery brings.
