Monster to be Aprilia's main MotoGP sponsor in 2026
Monster Energy became Aprilia Racing’s multi-year MotoGP sponsor, with the partnership announced during the Grand Prix of Italy and set to launch in 2026, and Monster slated to assume official title-sponsor status in 2027. Aprilia described Monster as its first-ever title sponsor and the deal ends Aprilia’s run without a title partner since the squad became a full factory team in 2022. The agreement was presented publicly at the Italian Grand Prix; one report said it took effect immediately on signing, while other reports described a formal planned start date in 2026. No financial terms or detailed operational arrangements were disclosed. Under the agreement Monster will serve as Aprilia’s main sponsor in 2026 and its logo, including the three-claw mark, will appear on the factory RS-GP machines, riders’ leathers and team assets, with the branding due to start appearing at the Mugello round. Aprilia CEO Massimo Rivola called the deal a milestone for the Noale-based manufacturer. Monster Senior Vice President Mitch Covington said the company sees MotoGP as a key global platform and that the partnership advances Monster’s MotoGP presence. The announcement coincided with Jorge Martín putting his personal Red Bull sponsorship on hold and Red Bull branding disappearing from his Aprilia gear; reports said Monster will join Martín’s Aprilia team as the title partner. The sponsorship comes as Aprilia enjoyed a period of sporting dominance, opening 2026 with three straight Grand Prix wins, reaching the podium in each of the season’s first five races and recording a 1-2-3 at the French Grand Prix. Marco Bezzecchi and Jorge Martín combined for multiple wins and were first and second in the 2026 rider standings, separated by 15 points, while Aprilia led the manufacturer and team standings. The deal strengthens Aprilia’s commercial positioning at a moment of heightened sporting visibility. The announcement also arrived amid wider commercial speculation, since Monster currently remains Yamaha’s factory title sponsor and Yamaha’s arrangement with Monster has been the subject of reporting that it could change around 2027.
