O’Reilly Auto Parts took naming rights for NASCAR series in 2026
NXTbets Pro | Published On: November 12, 2026
O’Reilly Auto Parts naming rights
O’Reilly Auto Parts took over naming rights for NASCAR’s series in 2026, and the switch arrived with a strong year for the property on The CW. The 2026 NASCAR O’Reilly Auto Parts Series season finished as the series’ most-watched in five years, giving the new title sponsor immediate visibility across a slate of 33 races. The campaign also marked a second straight season of viewership growth for the series on The CW. Across the full schedule, the series averaged 1,044,000 total viewers, a figure that underscored the breadth of its audience over the season. NASCAR programming on The CW reached nearly 38 million total viewers in 2026, adding more scale to a year that gave the sponsor a large national platform. The numbers show a series that stayed relevant from start to finish, with the name on the championship product matching a season that drew bigger audiences and more consistent attention than it had in years.
O’Reilly Auto Parts viewership
The viewership spike went beyond the season average. Twenty-two races drew more than 1 million viewers, the most in a single season in nine years, and that total pointed to steady strength across the schedule instead of a one-race lift. The series also posted a 13% increase in adults 18-49 viewership from the previous season, which gave The CW and NASCAR another measure of growth in a key audience category. The championship race at Homestead-Miami Speedway delivered one of the clearest examples of that late-season pull, drawing 1,181,000 viewers and peaking at 1,638,000 between 7:30 and 7:45 p.m. ET. That race became the strongest championship race since 2019, a fitting cap to a season that had already set a new high point for the series in recent years. Justin Allgaier won his second series title in that championship race, and the title-deciding event drew enough attention to stand out even in a year full of strong numbers. Between the average audience, the number of million-viewer races and the sharp finish at Homestead-Miami, the season gave NASCAR a clean story line of growth on The CW and a strong debut for the O’Reilly Auto Parts name on the series.
O’Reilly Auto Parts 2027
The series now moves toward a 2027 schedule that begins on Feb. 20 at Daytona International Speedway and ends on Nov. 13. That calendar frames the next stage for the property and its new title partnership. The 2027 campaign will carry that partnership into the new schedule.
