PBR Team Series fuels jobs, facilities and revenue growth
NXTbets Pro | Published On: October 16, 2026
PBR Team Series
The PBR Team Series launched in 2022 after growing out of the earlier PBR Global Cup experiment, and PBR Commissioner Sean Gleason built it around a full league of teams instead of a one-off event. Bull riding now has a format built around teams and a league structure. The team model has also drawn major investors, which has helped push the series into a larger business lane. It has created new jobs, new facilities and new revenue opportunities. The team model gives PBR a way to build beyond a one-off event, with the Team Series serving as a central part of its professional setup.
Texas Rattlers
Texas Rattlers figures Chad Blankenship, Cody Lambert and Morgan Wallace said the team format gives riders coaching, support and accountability. The team setting changes the work around the ride and gives riders a place to prepare together, learn from each other and stay tied to a larger standard. The article says the model has improved rider development and fan engagement, especially for families, and both points fit the new league setup. The model gives fans a team to follow and gives the sport a broader format than isolated rides and scattered event results. The team is one example of how the format works in practice, showing how the team concept can give bull riding a more organized face for fans.
PBR expansion
The Texas Rattlers’ new performance center stands as an example of bull riding’s professionalization. It shows how the team model has pushed the sport toward dedicated spaces built for training, preparation and day-to-day work. That kind of facility is part of the larger change around the Team Series. PBR also sees more room to grow. The league plans to keep expanding and may add up to two teams in the future, a move that would widen the footprint it has built since launch. The championship path is already in place, with the season set to finish at T-Mobile Arena. That gives the series a clear destination for fans, riders and investors. The growth story is simple. What began as a league idea inside PBR has become a bigger operation with teams, facilities, staffing and a business model built to keep moving forward.
