Fort Worth will host the PBR World Finals: Unleash The Beast with 45 riders competing across nine rounds. Rounds 1–4 will take place at Cowtown Coliseum, May 7–10, and Rounds 5–8 plus the Championship Round are scheduled for Dickies Arena, May 14–17. The World Finals Event Champion will be determined by the highest aggregate score across all nine rounds and will receive at least $500,000. The season PBR World Champion, based on total UTB points including the Finals, will earn a $1 million bonus and the gold buckle.

Riders can earn up to 1,031 UTB points in Fort Worth, including 50 points for each round win and 500 points for the event winner, with additional points awarded according to individual ride scores. Competitors who qualified via the Pendleton Whisky Velocity Tour must record at least one qualified ride during the first weekend to advance to the second weekend; all other qualifiers automatically advance. PBR said the split schedule highlights both the traditional Cowtown stage and the marquee Dickies Arena, and gives riders a pathway to accumulate crucial points late in the season.

PBRShop will operate multiple retail activations in Fort Worth from May 6–17, including in-venue shopping, trailer pop-ups, and Stockyards retail presences. A merchandise trailer will be stationed outside Cowtown Coliseum during the opening rounds, May 6–12, with extended hours May 7–9 and varied midday-to-evening hours on other days; no event ticket will be required to visit that trailer. The Rodeo Shop at Cowtown Coliseum will host a dedicated World Finals merchandise section May 6–17, generally open midmorning into the evening and featuring exclusive drops and rider-specific collections. From May 14–17 at Dickies Arena, PBR is partnering with Serratelli Hat Company to debut the officially licensed PBR x Serratelli cowboy hat and will provide an on-site fitting station. Fans will also find YETI collaborations and limited-edition World Finals apparel, with additional offerings available online via PBRShop.com. These retail activations will serve attendees inside Dickies Arena as well as visitors across the Stockyards and Cowtown Coliseum during the two-week World Finals timeframe.