Racing Bulls unveiled a Japan-inspired one-off livery as a promotional and cultural activation ahead of the Japanese Grand Prix at Suzuka. The team said the design was explicitly inspired by Red Bull’s Spring Edition “cherry sakura” can and the new flavor from the energy drink backer, and intended the visual treatment as a marketing push rather than a technical change. Coverage variously described the car as crimson- or cherry-colored, while other reports noted it reworks Racing Bulls’ usual blue into a white, red and silver palette—a difference reflected in the team’s social posts and event imagery. Fans reacted positively on social platforms, many joking that driver Liam Lawson was “winning the livery championship.”

The livery was revealed at the Red Bull Tokyo Drift event in Tokyo, where drivers Liam Lawson and Arvid Lindblad attended and Racing Bulls presented the design alongside a drift demonstration by Mad Mike (Mike Whiddett). The motif was created with Japanese calligrapher Bisen Aoyagi, whose shodo brush strokes and calligraphic treatment wrap both the car and a matching team kit; Aoyagi is also slated to produce special artwork for the team during the Suzuka weekend.

CEO Peter Bayer framed the Tokyo unveiling as a strategic effort to deepen the team’s connection with younger fans and the host nation. After the Tokyo showcase, the car was scheduled to visit landmarks including Meguro River, Tokyo Tower and Shibuya before making its track debut at Suzuka. Racing Bulls — Red Bull’s second Formula 1 team — presented the one-off look as a cultural collaboration and product-promotion tied to a high-profile race weekend, part of a wider trend of circuit-specific liveries in F1; coverage noted similar gestures in recent seasons, including a Japan-themed Red Bull livery last year to honor Honda and a bespoke Haas design linked to its partnership with Toyota, underlining that such treatments function as marketing and local cultural activations rather than competitive developments.

Sources