Red Bull named Adelaide MotoGP title sponsor for 2027, 2028
NXTbets Pro | Published On: October 12, 2026
Red Bull title deal
Red Bull will put its name on MotoGP’s Adelaide event for the next two editions, giving the Australian round a new title sponsor as the series shifts its top-tier race weekend to South Australia. The inaugural Red Bull Grand Prix of Australia in Adelaide will open that partnership, and MotoGP has framed the agreement as the start of a new chapter for the race. The move gives Adelaide a clear identity from the start, with Red Bull attached to the event as it settles into a new home and a new place in the championship picture. MotoGP deputy CEO Carlos Ezpeleta called the change a landmark moment for the sport in Australia and said the market matters to the series. He also described Red Bull as the right partner for the event, a strong sign that MotoGP sees the sponsorship as part of a longer build around Adelaide rather than a one-off branding move. The agreement adds weight to a race that is already being positioned as a central part of MotoGP’s plans in Australia, with the title sponsor, the venue shift and the calendar slot all changing at the same time. That combination gives the Adelaide round a sharper profile before the first bike even turns a wheel on the new circuit.
Adelaide circuit switch
The Adelaide race will run on a new circuit in the city, and the Australian Grand Prix will move from Phillip Island to Adelaide as part of the change. MotoGP has placed the Adelaide round as the second-to-last race on the calendar, which gives the event a late-season role and a prominent spot in the championship run-in. The series also says race week will feature innovative fan experiences and city-wide activations, a sign that it wants the event to reach beyond the track and into the city around it. That wider approach matters because the Adelaide stop is being built as more than a simple venue swap. It is a different format, with a new circuit at its center and a broader presentation built around it. The inaugural Red Bull Grand Prix of Australia in Adelaide is the first step in that plan, and MotoGP has made clear that the venue change is part of a larger reset for the Australian round. Adelaide now becomes the stage for the championship’s Australian showcase, and the new layout gives the series a chance to reshape how the event looks, feels and is delivered to fans. The shift also gives South Australia a bigger role in MotoGP’s calendar, with the city and the circuit joined together in the series’ next phase.
Phillip Island finale
Phillip Island still has one last turn in the spotlight before the move is complete. MotoGP says the circuit is set to host its final round in two weeks, before Adelaide takes over. South Australian Premier Peter Malinauskas called the deal a major endorsement and a boost for the state, and he said Red Bull’s involvement will help establish Adelaide as a must-visit MotoGP destination. Those comments frame the sponsorship as more than a logo on the event name. MotoGP has already tied the new partnership to the race week experience, with city-wide activations set to sit alongside the action at the circuit. The result is a new chapter for the Australian Grand Prix, one that moves the event from Phillip Island to Adelaide, brings in a title partner and gives the Adelaide race a fresh platform.
