Scripps Sports announced a multi-year exclusive broadcast partnership with Professional Bull Riders (PBR) to carry Premier Women’s Rodeo (PWR) on its national networks ION and Grit. The partnership begins in May and will air the PWR Championship from Fort Worth, Texas, on Sunday, May 17 at 1 p.m. ET.

The collaboration will expand in 2027 to include an original series, ‘PWR: Road to the Championship,’ on Grit and a commitment to deliver at least 18 hours of PWR programming across 16 broadcasts. Both ION and Grit will culminate their coverage with the 2027 PWR Championship. The deal leverages ION’s national footprint of more than 126 million U.S. households and marks the first time Grit will incorporate select sports and targeted original programming in its 12-year history.

Scripps executives said the partnership advances the company’s strategy to elevate women’s sports and storytelling on linear television. PBR CEO Sean Gleason said the move gives PWR a national platform to reach millions of viewers and signals a broader programming push for both networks.

Sources