PBR and the U.S. Space Force will co-produce a large-scale entertainment and public-engagement event titled PBR Space Cowboys Presented by the U.S. Space Force at the U.S. Air Force Academy’s Falcon Stadium on June 20, 2026, as part of America 250 outreach. The Space Force is serving as the event’s presenting partner, marking the service’s first sports presenting partnership, and organizers framed the production as both entertainment and a Space Force public-engagement initiative that includes the “Letters to Space” campaign.

The all-star team bull-riding program will divide 30 of the world’s top riders into three teams of 10 representing Space Force operational units, with competitors vying for a $250,000 purse. Programming will include military tributes such as flyovers and parachute landings, a large drone show, and family-focused activations and Space Force exhibits. The bull riding will lead into a Tim McGraw concert the same day, with Chris Janson also listed among headline musical performances. Additional on-site activations include a Monster Energy motocross feature with Jeremy McGrath, and a fan zone will open at 1 p.m. on event day.

PBR will truck in roughly four million pounds of dirt to cover about 30,000 square feet of Falcon Stadium, which has a 46,692-seat capacity, and the venue will receive upgraded lighting, sound and video beyond what is typical for a PBR stop to support the large-scale production. Tickets start at $31 and will go on sale to the public April 30 at noon Mountain Time via PBR.com/SpaceCowboys. The show will be streamed on FOX Nation under PBR’s existing Friday-night Team Series arrangement, with the broadcast time to be announced. Organizers tied the Colorado Springs date to PBR’s college-stadium events this year, positioning it after a Florida State stop and before a Colorado State date, and promoted related Space Force cross-promotions including the 2026 Unleash The Beast championship belt buckle flying aboard a LEAP Space rocket on May 3 with the belt to be presented to the world champion on May 17.