StubHub lands multi-year partnership with World Racing Group
NXTbets Pro | Published On: July 29, 2026
StubHub deal
StubHub has struck a multi-year partnership with World Racing Group, and the agreement gives the ticket marketplace a broad role across one of dirt racing’s biggest operators. StubHub will serve as World Racing Group’s Official Open Distribution Partner and will also act as the presenting sponsor of Super DIRT Week. The deal ties StubHub directly to the full season across World Racing Group events, giving the company an expanded presence around the World of Outlaws NOS Energy Drink Sprint Car Series, the World of Outlaws Late Model Series and the Super DIRTcar Series.
The partnership is built around World Racing Group’s Open Distribution model, which keeps key control in the hands of the sanctioning body. World Racing Group retains ownership of its ticketing operations, fan data and event branding, even as StubHub helps widen the reach of those events. That structure matters. It lets the series maintain its own identity and data while adding a second major sales channel with a global footprint. For World Racing Group, the move opens the door to a larger audience without giving up the pieces that drive its business on and off the track.
Open distribution
The arrangement gives World Racing Group access to StubHub’s marketplace of more than 125 million fans in more than 200 countries and territories. That reach is the core of the deal. It puts World Racing Group events in front of a broad international audience while keeping the series’ own ticketing platform in place. Fans can buy tickets for World of Outlaws and Super DIRT Week events through StubHub, and they can also purchase through the series websites. The partnership does not replace the existing system, it adds another lane for sales and discovery.
The fan-facing side of the agreement goes beyond standard ticket access. The partnership includes exclusive offers for buyers, among them driver meet-and-greets and collectible pins. That gives the deal a promotional layer that reaches beyond the transaction itself. It turns tickets into a broader experience for fans who want more than a seat in the grandstands. The offers also fit the scale of the partnership, since World Racing Group now has a path to connect its events with a much larger pool of race fans while keeping its own branding and operations intact.
The covered properties run through a wide slice of the World Racing Group schedule. The World of Outlaws NOS Energy Drink Sprint Car Series, the World of Outlaws Late Model Series and the Super DIRTcar Series all fall under the agreement. That makes the partnership a season-long play rather than a one-event promotion. StubHub gets consistent exposure across multiple series, and World Racing Group gets a distribution partner with national and international reach. The setup gives both sides a clear lane, with the ticketing system remaining under World Racing Group control and the marketplace side handled by StubHub.
Super DIRT Week
Super DIRT Week sits at the center of the announcement, and the event gets a key boost from the partnership. StubHub will be the presenting sponsor for the race week, which is scheduled for its 54th running and its 10th year at Oswego Speedway. The event remains one of the signature dates on the World Racing Group calendar, and the sponsorship gives StubHub a prominent role at a marquee gathering for dirt track racing. The Billy Whittaker Cars 200 remains the main event of Super DIRT Week, and it carries a $54,000 prize.
The Super DIRT Week connection also shows how the ticketing partnership reaches beyond simple sales. Fans will be able to buy tickets through StubHub and through the event’s own channels, which gives the race another path to reach potential buyers who might already be using the StubHub marketplace. The event’s place at Oswego Speedway adds another layer of continuity. With the race returning for its 10th year at the track, World Racing Group is pairing a long-running flagship event with a new distribution partner and a prominent sponsor. The result is a deal that links broader reach, direct fan access and a major event platform under one agreement.
