Edward Jones expands motorsports reach with McLaren Racing
NXTbets Pro | Published On: September 29, 2026
The McLaren deal
Edward Jones has signed a multi-year partnership with McLaren Racing, giving the financial services company a broader motorsports footprint across Formula 1 and IndyCar. The agreement ties Edward Jones to both the McLaren Mastercard Formula 1 Team and the Arrow McLaren IndyCar Team and gives the brand a year-round presence in the sport. It is a clear move beyond a single-race or single-series sponsorship. Edward Jones said the deal gives it access to two different audiences through one platform, and the company chose McLaren because the partnership can reach fans of both Formula 1 and IndyCar. The companies also framed the relationship around shared values, including preparation, teamwork, precision and performance. That message runs through the entire agreement. Edward Jones is taking on a wider role around McLaren Racing, with the flexibility to show up in two racing series, in front of two different fan bases and in settings that extend beyond the car itself. The partnership gives Edward Jones a way to connect with customers and fans through a racing brand.
McLaren Formula 1 reach
The Formula 1 side of the deal carries a wide set of marketing and hospitality assets. Edward Jones will have trackside tickets, hospitality and other customer-facing opportunities built into the partnership, along with branding on F1 helmet visors at selected races. The agreement also includes client and fan experiences and co-branded digital and social content, giving the company ways to appear around the McLaren program. That mix points to a partnership built for visibility and engagement rather than a single logo placement. McLaren and Edward Jones are using the relationship to blend on-track exposure with off-track access, which gives the sponsor more touchpoints across the season. The Formula 1 side also serves as part of the broader rollout, putting Edward Jones alongside McLaren’s racing arm before the partnership stretches fully across both series. The setup fits the company’s goal of maintaining a year-round motorsports presence. It also gives McLaren a partner with hospitality, digital content and client-facing programs, all while keeping the branding tied to the racing action itself.
Arrow McLaren IndyCar role
In IndyCar, Edward Jones will serve as the primary sponsor of the No. 6 Arrow McLaren Chevrolet for the Indianapolis 500 and select other races. Scott Dixon will drive the car in multiple races, including the Indianapolis 500, giving the partnership a place at the Indianapolis 500. The IndyCar piece adds another layer to the agreement because it links Edward Jones to Arrow McLaren in a series that reaches an audience beyond Formula 1. That broader reach was central to the company’s decision. Edward Jones said the ability to connect with both Formula 1 and IndyCar fans made McLaren the right fit. Zak Brown echoed that idea and said the partnership works because both organizations stress preparation, continuous improvement and a people-first culture. Those themes match the structure of the deal itself. Edward Jones gets presence on and off the track, McLaren gets a sponsor that can activate across two racing properties, and both sides gain a platform built around performance and shared standards.
