F1 Business Summit Adds Wilson, Ramsay to Vegas Lineup
NXTbets Pro | Published On: September 30, 2026
Summit lineup expands
The F1 Business Summit will bring an expanded lineup of eight sessions to The Colosseum at Caesars Palace in Las Vegas. Heather McMahan will host the gathering, which runs from 8 a.m. to 1 p.m. and puts athletes, executives and business leaders on the same stage. Russell Wilson, Shaun White, Gordon Ramsay, Ndamukong Suh, Jean Arnault and Ayao Komatsu are among the participants. The event is built around team leadership, athlete ownership and investment, F1’s partnership with LVMH and the modern fan. That mix gives the summit a broader reach than a standard sports business panel. It also places Formula One’s commercial growth front and center in a setting that ties together sport, luxury and media. Las Vegas gives the summit a fitting backdrop, with the city set to host a major race week program that keeps F1 at the center of the sports calendar.
Keynote panel and sessions
SPORT BEACH serves as the presenting partner of the summit and the keynote panel, which is titled “From Athletes to Owners, Investors and Business Builders.” The title matches the event’s larger message. It points to the way athletes are moving into ownership, investment and broader business roles, and it gives the summit a direct link between on-field success and off-field influence. New and updated panels will bring in leaders from Cadillac F1, CAA Sports, WHOOP, Sephora, Apple Sports, TAG Heuer, T-Mobile and Heineken USA. Those sessions will focus on fans, style, sports business and race promotion. That spread of companies shows how wide the summit’s lens has become. It stretches from team and series development to consumer brands and technology, with fashion and hospitality also in the mix. The programming suggests a day built around the business side of F1 as much as the competition itself.
Tickets, VIP access and socials
Summit-only tickets start at $550, while VIP packages cost $2,500. The higher tier includes executive roundtables and a trackside clubhouse experience, which pushes the summit beyond a stage program and into a more exclusive business setting. A new Post-Summit Social at F1 Arcade adds another layer to the day and gives attendees a place to continue the conversation after the sessions end. That structure makes the summit feel built for networking as much as content. The schedule creates a compact window for speakers and guests, then opens into a more social setting before the next phase of race week begins. The summit also sits directly ahead of the Las Vegas Grand Prix, which follows afterward and keeps the city’s F1 calendar moving. Taken together, the venue, the program and the added social event give the summit a clear place in the larger race-week rollout.
