
5.11 signs multi-year sponsorship of MX Sports Pro Motocross
5.11 will commit multi-year support to the AMA Pro Racing-sanctioned Pro Motocross Championship and will serve as title sponsor of the 5.11 RedBud National at RedBud MX on July 4, linking the Independence Day stop with America’s 250th anniversary.
The agreement expands 5.11’s involvement with the Monster Energy SMX World Championship Series and the SMX League. MX Sports CEO Carrie Coombs Russell said, “5.11’s durable, purpose-built gear is well suited for the paddock and the sport’s fanbase.” 5.11 CEO Troy Brown said the deal is about “showing up for the community” and framed the partnership around the company’s “Challenge Possible” mindset, emphasizing preparation, resilience and performing under pressure.
Founded in Southern California in 2003, 5.11 highlighted product attributes such as reinforced stitching, weather-resistant fabrics and ergonomic designs. The multi-year sponsorship covers the 11-race Pro Motocross summer season, scheduled to begin May 30 in Southern California. As part of the partnership, 5.11 will produce custom limited-edition collectible patches for all 11 outdoor races, and its RedBud entitlement will be used to honor those who serve and to support local communities. 5.11 plans to leverage RedBud’s holiday prominence and the season schedule to activate its brand and community outreach over multiple years.
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