Bernie Taupin’s deep involvement with Professional Bull Riders began after he first saw the sport at the 1995 World Finals in Las Vegas, and a chance introduction to PBR chief Randy Bernard helped spark a long-running passion for it. Taupin said the sport’s Western culture and the people around it matched his lifelong fascination with Americana.
Through that connection, Taupin became close to PBR riders and staff, and his daughter, Charley, was also part of the bond. He invested in and co-owned the champion bull Little Yellow Jacket, and he often hosted riders at his Roundup Valley Ranch in California.
Taupin is also promoting a new album, The Sea Has No Mercy, which he described as a personal reflection on his life, roots and legacy.
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