NASCAR’s TV numbers have softened during The Chase, with the Oct. 18 race at Phoenix Raceway drawing a 0.72 rating and 1.294 million viewers, according to Adam Stern of Sports Business Journal. The seventh of 10 Chase races was NASCAR’s season low for viewership in 2026 and drew about 20% fewer viewers than the first six Chase races, which averaged 1.62 million. There was no direct year-over-year comparison for Phoenix because the track hosted the championship race in 2025.
The decline came as Phoenix also fell below a comparable 2025 points race at Las Vegas, which drew a 0.84 rating and 1.7 million viewers. Across 33 Cup Series races this season, events are averaging 2.431 million viewers, down 1.4% from the same point in 2025. Broadcast races on Fox and NBC have drawn more viewers than cable races on FS1, TNT and USA, while the Bank of America 400 at Charlotte Motor Speedway drew 1.48 million viewers on USA Network, down 15% from the 2025 Charlotte Roval race.
The Chase average also trailed Prime Video’s summer Cup Series package, which averaged 2.29 million viewers. The final three Chase races are scheduled to move to NBC and over-the-air television, a change expected to expand reach to more households. NASCAR COO Ben Kennedy said the sport may need to reconsider Sunday scheduling when it negotiates its next media rights deal in 2032, with the current contract running through 2031. NASCAR executives are also weighing whether future schedules should avoid going head-to-head with the NFL every Sunday.
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