PBR Teams Adds 21 National Partners as 2026 Season Opens
NXTbets Pro | Published On: July 11, 2026
Sponsorship Growth
PBR Teams enters its fifth season with 21 national partners and another jump in sponsorship revenue. The league says sponsorship revenue has climbed 386% since it launched in 2022 and is up another 13% year over year. That puts commercial growth at the center of the league’s latest update as it opens a 35-game season with playoffs and national television coverage. The sponsor roster now reaches team level in several places. Auris sponsors the Oklahoma Wildcatters, Energy Transfer sponsors the Arizona Ridge Riders and Go Bowling backs the New York Mavericks. Ariat also renewed its deal with the Texas Rattlers. Those agreements give the league a broader list of partners across the team landscape.
The figure of 21 national partners marks another step in the league’s expansion since launch. It also adds to a sponsor base that has grown alongside the competition itself. PBR Teams has built its business around live events, team branding and national exposure, and the latest revenue numbers show that model continuing to gain ground. The league is heading into a season that will be visible across multiple platforms, and the sponsor count gives it another measure of support as it moves deeper into its fifth year.
Season Opener
PBR Teams opens its 2026 season this weekend at Canvas Stadium at Colorado State University in Fort Collins, Colorado. Bulls and Beats is the first of 12 regular-season events, and the league says the stop is its first neutral-site season opener. The schedule includes 35 games, playoffs and about 100 hours of live coverage. CBS, Paramount+ and The CW will carry the season. The opening weekend also includes concerts by Brad Paisley, Bailey Zimmerman and Miranda Lambert.
The move to a neutral-site opener gives the league a different setting for the start of the year. Canvas Stadium brings the event into a college football venue, which adds to the stadium push PBR has been building around some of its biggest dates. The league held a sold-out stadium event at Florida State’s Doak Campbell Stadium in March. That event showed the draw of a larger outdoor setting, and this weekend’s opener keeps that approach in play at the start of the regular season. Bulls and Beats sets the tone for the first stretch of the campaign, with the league balancing the bull riding product, the concert lineup and a national broadcast plan from day one.
The regular season structure gives PBR Teams a long runway. Twelve events and a 35-game schedule create a full slate before the playoffs arrive. The league’s broadcast mix also gives it broad reach, with live coverage spread across television and streaming. That combination has become part of how PBR Teams presents itself as a sports property, and the opening weekend brings all of those elements together in one place.
Championship Return
The season’s finish stays in a familiar place. The PBR Teams Championship will return to T-Mobile Arena in Las Vegas for the fifth consecutive year. That keeps the league’s title event in one of the sport’s most established venues and gives the season a clear endpoint after a full regular-season grind. PBR Teams expects about 100 hours of live coverage over the course of the year, which means the championship race will play out under constant attention from the league’s TV and streaming partners.
PBR also has plans beyond this season. The league intends to grow from 10 teams to 12 in 2027. That move would add more inventory to a schedule that already includes regular-season events, playoffs and a championship weekend. It also follows a run of venue and business growth that includes the sold-out Florida State event and the current expansion in sponsor support. The league now has 21 national partners, and its sponsorship revenue has risen sharply since launch and again over the last year. Those numbers frame the season ahead as PBR Teams continues to widen its footprint on the event side and the commercial side at the same time.
