The final Grand Tour on the cycling calendar is here. Riders are touching down in Torino in anticipation of Saturday’s start, which will send competitors through parts of Italy and France in the early stages, before heading south to Spain next week. Jonas Vingegaard lines up as the heavy favorite for victory coming into the …

Professional cycling is experiencing a massive surge in global engagement, and it is not just about viewership. The legalization of sports betting has unlocked a huge, untapped market, with an estimated $150 billion wagered annually in the U.S. alone. This new landscape is creating a different breed of fans – those who are financially invested and hungry …