Apple has expanded its sponsorship with the World Surf League, and the league now describes Apple as both its official wearable technology partner and part of its official mobile phone designation. Beginning with the 2026 season, WSL broadcasts will incorporate data from athlete-worn Apple Watches, including distance traveled on a wave, wave speed and heart rate, while iPhone 17 Pro and iPhone 17 Pro Max models will be used to capture social and broadcast footage.
WSL chief executive Ryan Crosby said the watch data is being added because the league can now clean, store and warehouse the information for broadcast use. He also said the watches give surfers real-time offshore information that can help them understand priority, required scores and other details in difficult conditions. Apple released a promotional video highlighting the partnership, which is now in its third year after first being announced in 2023.
The collaboration was designed to let surfers view live heat scores, running clock information, lead changes and priority updates without looking away from the ocean. The rollout was not without early problems, with Championship Tour surfer Leo Fioravanti complaining during an event at Pipe that his watch did not function properly, and some athletes reportedly facing fines for not wearing the device. Despite those issues, Apple Watches have become a normal part of Championship Tour competition and are described as successful in part because they have become unobtrusive during events.
More