Formula 1 taps Fever for five-year ticketing deal
NXTbets Pro | Published On: June 17, 2026
Formula 1 ticketing deal
Formula 1 has signed Fever to a five-year ticketing partnership that starts in 2027 and runs through 2031, giving the company control as the series’ official supplier for a revamped global ticketing platform. The new platform will launch with the 2027 Formula 1 season and will be built into the Formula 1 website and F1.com, putting ticket sales inside the sport’s core digital channels. The agreement covers general admission ticketing, venue-specific hospitality and the series-wide Paddock Club, giving Fever responsibility across the main tiers of fan access. Formula 1 said the overhaul is designed to improve how tickets are offered and sold online and to make search, purchasing and customer service easier for fans. The series also said the change is meant to improve the overall fan experience as its global audience continues to expand. The move marks the first major ticketing operator change for Formula 1 in more than ten years, with Fever set to replace Platinium Group after a long run. For Formula 1, the deal ties one of its key commercial functions to a more direct digital model, with ticketing now centered on its own online platforms rather than spread across a separate operator structure.
Fever platform rollout
The new arrangement gives Formula 1 a cleaner path from interest to purchase. Fans will go through the official Formula 1 website and F1.com, where the ticketing platform will handle access across general admission, hospitality and the Paddock Club. That structure places the series’ main ticketing products under one umbrella and gives Formula 1 more control over how those products are presented to fans. Formula 1 chief commercial officer Emily Prazer said the partnership is designed to make the consumer journey more seamless and improve the fan experience. Her comments line up with the goals Formula 1 laid out for the overhaul, which centers on easier search, faster purchasing and better customer service. The platform launch with the 2027 season also gives the series a clear timeline for the transition. Fever’s role as official supplier is central to that plan, and the company will bring its technology into a setting that already reaches a broad global audience. The change matters because Formula 1 continues to grow its international following, and the series is looking for a ticketing setup that matches that scale. By moving the process closer to its own digital ecosystem, Formula 1 is making ticketing part of the same fan journey that begins with content, event information and race coverage on its own channels.
Fever racing portfolio
Fever is not new to Formula 1. The company already works with the series through the Spanish Grand Prix, and it also has a separate agreement with Formula One at Ifema Madrid through 2035. That deal includes ticketing, fan engagement and entertainment support for the inaugural Spanish Grand Prix at the Madring, giving Fever a broader role in the event’s launch and operation. The new Formula 1 partnership extends that relationship and expands Fever’s presence in racing by adding the championship to its portfolio. Fever executive Mariano Otero said the deal underscores the company’s role as a global technology partner for major sports properties. That description fits the scale of the new agreement, which places Fever inside one of the biggest brands in motorsport and puts it in charge of a platform that reaches fans across the world. For Formula 1, the deal is part of a wider push to improve the fan experience through digital channels and to support ticketing with a system that is easier to use. For Fever, it adds another major property to its sports business and strengthens its position in racing. The partnership also connects the company to a series that continues to widen its audience and rely more heavily on direct digital engagement to serve fans.
