Professional Bull Riders said sponsorship revenue for PBR Teams has risen 386% since the league launched in 2022 and is up another 13% year over year as it enters its fifth season. The league said it now has 21 national partners, including Auris with the Oklahoma Wildcatters, Energy Transfer with the Arizona Ridge Riders, Go Bowling with the New York Mavericks and a renewed deal between Ariat and the Texas Rattlers. PBR also pointed to a sold-out stadium event at Florida State’s Doak Campbell Stadium in March as part of the league’s growth.
The 2026 season begins this weekend with Bulls and Beats at Canvas Stadium in Fort Collins, Colorado, the first neutral-site opener in PBR Teams history and the first of 12 regular-season events in a 35-game schedule. The July 10-12 opening weekend includes concerts by Brad Paisley, Bailey Zimmerman and Miranda Lambert, and it will be shown on FOX Nation and The CW. The launch comes after the Carolina Cowboys’ 2025 championship and with the Florida Freedom entering the season atop the regular-season standings.
The league said the 2026 season will air on CBS, Paramount+ and The CW, with about 100 hours of live coverage across the regular season, playoffs and championship. The first weekend features matchups including the Carolina Cowboys against the Nashville Stampede and the Austin Gamblers against the Kansas City Outlaws, while Oklahoma opens under new head coach Greg Rhodes and Kansas City plans a larger role for Cassio Dias. PBR said it plans to expand from 10 teams to 12 in 2027 and will return to T-Mobile Arena in Las Vegas in November for the fifth straight championship there.
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