StubHub and World Racing Group signed a multi-year partnership that makes StubHub the company’s Official Open Distribution Partner across a full season of World Racing Group events. The deal covers the World of Outlaws NOS Energy Drink Sprint Car Series, the World of Outlaws Late Model Series and the Super DIRTcar Series, with fans able to buy tickets through the series websites and StubHub.
Under the Open Distribution model, World Racing Group keeps ownership of its ticketing operations, fan data and event branding. The partnership also gives World Racing Group access to StubHub’s global marketplace of more than 125 million fans in more than 200 countries and territories. The agreement includes exclusive fan offers such as driver meet-and-greets and collectible pins.
StubHub is also the presenting sponsor of Super DIRT Week. The event is scheduled for its 54th running and 10th year at Oswego Speedway from Oct. 5-10. The Billy Whittaker Cars 200 is the main event, with a $54,000 prize.
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